The origins of Canon date back to the founding of Precision Optical Instruments Laboratory in Japan in 1937 by Takeshi Mitarai, Goro Yoshida, Saburo Uchida and Takeo Maeda. During its early years the company did not have any facilities to produce its own optical glass, and its first cameras incorporated Nikkor lenses from Nippon Kogaku K.K.
This classic advert was featured in the Color Photography Annual of 1956. The innovative elements of the Canon Model V are highlighted like single stroke trigger, automatic viewfinder to avoid parallax, precision, durability and affordability. It is the camera preferred by the finest professional photographers.