Black & White is a blended Scotch whisky. It was originally produced by the London-based James Buchanan & Co Ltd, founded by James Buchanan. Originally known as House of Commons its nickname, referring to the black and white labeling, was eventually adopted as the official brand instead.
The advertisement dates back to 1950, released in the festive season of Christmas and New Year. It presents the product as a perfect gift for the occasion, to the dear ones.