The company was created in the late 19th century in London, England, and was originally called Albert Levy & Thomas. The name of the company was changed in 1901 to the Ardath Tobacco Company, and was split in 1925 when it was sold; British American Tobacco acquired the overseas rights of Ardath, while the Imperial Tobacco Group retained the rights of sale within the United Kingdom and Ireland.
“Moist lips are thrilling lips! Keep them soft, alluring.” So proclaimed a 1936 ad for a novelty cigarette, designed for women. In the early 1950s, when scientific reports showed just how dangerous smoking could be, tobacco companies like Ardath scrambled to add mouthpieces to most cigarettes.
This commercial also depicts the addition of cork tips as filters especially designed for women. The ad very brilliantly compares the cork tips with fancy hats for women.