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Posters

Film posters are a medium used to pro- mote and advertise a lm. They normally contain images with text from a movie for which they are used. By the early 1900s, they began to feature illustrations of a lm scene or an array of overlaid images from several scenes. Other posters have used artistic interpretations of a scene or even the theme of the lm, repre- sented in a wide variety of artistic styles. Although the exact origins of Bollywood movie posters are relatively unknown, it is widely believed that the rst Bollywood movie to use a poster as part of its pub- licity was Kalyan Khajina (1924). Vintage Bollywood movie posters have traveled a long way since then – from serving as media for publicity and advertising in the golden lm era, to the present day where they serve as a subject of much curiosity for art lovers, historians, vintage & antique collectors, Bollywood movie poster afficianados, interior decorators, premise owners, etc. Vintage Bollywood movie posters regaled audiences in the past with their kitschy, bohemian appearances – broad visible brush strokes with a striking ar- ray of colors and typography. Their visual treat today is accessible mainly via museums and exhibitions. In summary, vintage Bollywood movie posters have had a fascinating journey over the years, from gracing walls outside cinema houses in the past to occupying center stage in the chic modern day homes of the elite today. The “retro” feel of hand painted Bollywood movie posters from the good old days is a stark contrast to the “photoshopped” digital Bollywood movie posters of to- day. Quite simply, the feel and colours of vintage hand painted Bollywood movie posters are impossible to replicate with computers.

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